• Sales Tips

In sales call planning, background research can turn poor pitches into perfect ones. Even doing just a little homework before can help any ad sales executive close more deals. But, everyone’s homework is not the same. National consumer media companies, for instance, choose to focus on brands. These are the questions that national consumer media companies should be asking themselves about their prospects before a sales call.

• Advertising Mergers and Acquisitions

• Advertising Trends
• Retail Advertising

School is back in session. Kids have already been handed their class schedules and assigned to a seat. Students are fully prepared with their new backpacks, pencils, pens, rulers, notebooks, and calculators. But, how did they make their back-to-school purchases and whose advertising grabbed their attention and dollars?

• TV Advertising

Despite shorter air times, top brands continue to spend their advertising dollars on TV. Here is a list of six example brands who ran six-second spots towards the first half of 2018.

• Snapchat

More and more brands are now jumping on the upward trend and choosing to advertise with Snapchat. MediaRadar compiled a list of the biggest Snapchat advertisers. Here are the top eight.

• Advertising Mergers and Acquisitions

In our last report from the month of August, we saw another 145 deals tracked for a disclosed value of $49.6 billion. The largest deal of the month was arguably Walmart's $16 billion acquisition of India's Flipkart Marketplace. 22 software brands were acquired last month, making software the most active sector. Now, let's take a look at the completed, announced, and rumored mergers and acquisitions from the first week of September.

• Native Advertising

Let’s take a look at the native advertising highlights from the past week.

• Agency

Since our last roundup from August, a lot has happened in the agency world. A new electric car generated buzz in the auto industry, a navigation company acquired one of the world's leading flight planners, and an athletics ad polarized social media. Let's delve further into the highlights from this week.

• Advertising Mergers and Acquisitions

Here’s the latest mergers and acquisitions news.