Why Spotify Bought Gimlet: The Power of Podcast Advertising

Spotify's acquisition of Gimlet adds a new development in the conversation surrounding the power of podcast advertising. Here we dive into what Gimlet signals for media and what the purchase could mean for advertisers.

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3 Ways to Sell Cross-Platform Advertising to Brands Who are on a Budget

Cross-platform advertising should be a staple in the diet of nearly every advertiser. For a publisher engaging a prospective brand, the conversation should not simply center around whether or not the brand should engage in paid search, but rather how to integrate paid search with paid social, organic reach, podcast sponsorship, and more.

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Ad Sales Tips: Selling to the Direct-to-Consumer (DTC) Market

How are Direct-to-Consumer brands advertising? Where are the opportunities for selling to the Direct-To-Consumer (DTC) market. Get quick tips!

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Understanding the Direct-to-Consumer (DTC) Market

Learn what Direct to Consumer Brands are and how these brands have changed the game for advertising.

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MediaRadar Wins 3 Stevie Awards!

MediaRadar is honored to be recognized by the world's premier business awards, The Stevie Awards, for our success in customer service during 2018. This year, we were awarded not one, but THREE awards in the following categories: Front-Line Customer Service Team of the Year - Technology Industries, Customer Service Department of the Year - Computer Software, and Customer Service Team of the Year - Recovery Situation - Technology Industries.

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3 of Our Favorite Ads that Aired During the Oscars

The 91st Oscars yesterday got us thinking … Which product categories and companies chose to advertise during the Oscars over the past 3 years? What are some Oscars advertising trends? Let’s take a trip down memory lane.

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7 Best IAB Sales Executives and Sales Teams of the Year

Congratulate the 7 best IAB sales executives and sales teams of the year with MediaRadar!

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2018 NHL Playoff Advertising Just Breaks the Ice

We compared the NHL 2018 playoffs to that of other 2018 U.S. sports playoffs like the NBA, NFL, and MLB. See how the NHL fared, in terms of ad spend share and advertiser renewal rate!

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Snapchat Ad Intelligence Snapshot 2018

Do you want to know how Snapchat performed last year? Find out how often brands advertised with Snapchat and which advertisers and product categories used Snap ads the most. Don't wait. Click here now!

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