• Advertising Trends

With the arrival of this year's Oscars ceremony, we thought we'd take a look at the best trailers and advertising from this year's best films. The Oscars 2018 will be held this Sunday, March 4th, at 5pm on ABC. Host Jimmy Kimmel will be joined by members of the industry, their families, and millions of television viewers, as they give out awards and tributes to celebrate this year's best in cinema. The annual event, held in Los Angeles, celebrates the best acting, directing, screenwriting, and so on from the year most recently passed.

• Advertising Trends
• Programmatic Advertising

As any ad sales or ad tech professional knows, the demand for programmatic ad inventory has been rising on a number of different platforms. And with Pandora's most recent news, it's evident that audio platforms are now taking full advantage of the process, as well. Pandora will now, for the first time, offer a private marketplace (PMP) for programmatic audio advertising, something that many considered a long-time coming. While, the audio industry does not always receive the same amount of coverage as other formats in relations to programmatic advertising, Pandora's full buy-in could change that.

• Advertising Trends
• TV Advertising

It seems as though we've done quite a bit of recent writing about fluctuations, shifts, growths, rises, and so on. And in the television industry, the biggest conversation currently revolves around the rise of over-the-top (OTT) content consumption.

• Advertising Trends
• Native Advertising

Who uses native advertising? Quite a lot of brands, actually. In fact, native advertising is one of the fastest growing products in digital advertising today.

• Advertising Trends
• Online Advertising

Before the existence of social media, there weren't so many occasions. So many "Days," and things to celebrate. To put it plainly, there was once a time where occasions were just that... Occasional.

• Advertising Trends
• Video Advertising

In recent weeks and months, we've seen quite a few lists showcasing the most watched YouTube ads from the year gone-by. Some of those ads saw upwards of 100 million views within the year - one ad even surpassed 200 million views in the time since.

• Advertising Trends
• Mobile Advertising

Today, Snapchat is one of the fastest growing mobile messaging and social media networks in the world. The app was originally launched in 2011, allowing its users to send temporary photo messages to one another. From day one, Snapchat was purely mobile.

• Advertising Trends
• Print Advertising

MediaRadar was at the 2018 American Magazine Media Conference, February 6th, 2018, in downtown Manhattan. There were many great panelists, discussions, ideas, and awards given out, to and by the leaders of the industry.

• Advertising Trends
• Mobile Advertising

If one thing is clear in the brand and publisher space for 2018, it's that the media mix is shifting. As new platforms continue to enter the advertising space, there’s more and more for brands, publishers, and ad sales teams to consider in knowing where advertisers want to be.