What’s the Latest with Cookie Alternatives?
Which solutions are emerging as the top alternatives to the third-party cookie? And which will enable flexibility?
Read
What are the Latest Samsung and Apple Ad Tech Trends?
As Samsung and Apple tighten their own advertising and privacy policies, how are they using targeted ads to reach potential customers?
Read
Military Recruitment is Difficult: Programmatic Helps Target Young Adults
As the military innovates with new recruitment strategies, how much of their marketing budgets do they devote to programmatic?
Read
How Retirement Services Target Aging Consumers
Older generations are spending more time on the internet. How are retirement services investing in programmatic advertising?
Read
How Blockchain Helps Ad Tech
Blockchain has the potential to boost trust in ad tech solutions. What benefits does blockchain offer and who's already using it?
Read
NFL Agrees on Betting Partners: Ad Dollars are Flowing
The NFL has signed deals with three official sports betting partners. How has that impacted advertising spending?
Read
2022 and Beyond: Three Ad Tech Trends that are Here to Stay
Of the ad tech developments that sped up during the pandemic, which three are here to stay?
Read
Biggest Retail Brands Buying Through AdTech
Retail programmatic spend is up significantly as the school year starts. Who are the top spenders?
Read
Snapchat Engagement is Up: Which Brands are Advertising? (2021 Update)
Snapchat lets people connect in fun ways. As the social media platform unrolls new ad features, which brands are increasing spend most?
Read