How did University Digital Ad Spend Shift Amid the Pandemic?

During the pandemic, interest in graduate school increased. How did advertising shift and has it returned to normal?

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Used Car Advertisers Respond to a New Market

The used car market pivoted quickly and performed well amid the pandemic. How are advertisers responding?

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How the largest advertisers are shifting programmatic spend

Brands are leaning on programmatic during the pandemic. How are top advertisers shifting their programmatic spend?

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How is the Commercial Automotive Market Recovering in Digital Ad Spend?

In the face of COVID‐19, the commercial automotive market experienced a nosedive. How has advertising rebounded?

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Residential Real Estate Response to the Pandemic

Real estate changed as the pandemic ran its course. Read more to learn about these changes and how this impacted advertising.

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Programmatic’s Role in Back to School

Back-to-school 2020 is odd. How are back-to-school advertisers using programmatic as part of their campaigns?

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B2B Construction Trends in August: Digital Ad Spending

With the green light to keep working in most states, what were the impacts of COVID-19 on the construction industry and its ad spending?

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DTC Beauty Brands Doing Well Amid Pandemic

Learn how the beauty industry is transforming amid the pandemic and how DTC beauty brands are changing up their advertising.

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Who Buys Premium Programmatic Formats?

The percent of programmatic advertisers who utilize ad tech to purchase premium ad units has stayed steady. Who are the top buyers?

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