How did University Digital Ad Spend Shift Amid the Pandemic?
During the pandemic, interest in graduate school increased. How did advertising shift and has it returned to normal?
ReadUsed Car Advertisers Respond to a New Market
The used car market pivoted quickly and performed well amid the pandemic. How are advertisers responding?
ReadHow the largest advertisers are shifting programmatic spend
Brands are leaning on programmatic during the pandemic. How are top advertisers shifting their programmatic spend?
ReadHow is the Commercial Automotive Market Recovering in Digital Ad Spend?
In the face of COVID‐19, the commercial automotive market experienced a nosedive. How has advertising rebounded?
ReadResidential Real Estate Response to the Pandemic
Real estate changed as the pandemic ran its course. Read more to learn about these changes and how this impacted advertising.
ReadProgrammatic’s Role in Back to School
Back-to-school 2020 is odd. How are back-to-school advertisers using programmatic as part of their campaigns?
ReadB2B Construction Trends in August: Digital Ad Spending
With the green light to keep working in most states, what were the impacts of COVID-19 on the construction industry and its ad spending?
ReadDTC Beauty Brands Doing Well Amid Pandemic
Learn how the beauty industry is transforming amid the pandemic and how DTC beauty brands are changing up their advertising.
ReadWho Buys Premium Programmatic Formats?
The percent of programmatic advertisers who utilize ad tech to purchase premium ad units has stayed steady. Who are the top buyers?
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