• Cross-Platform Advertising
• Sales Tips

Cross-platform advertising should be a staple in the diet of nearly every advertiser. For a publisher engaging a prospective brand, the conversation should not simply center around whether or not the brand should engage in paid search, but rather how to integrate paid search with paid social, organic reach, podcast sponsorship, and more.

• Advertising Trends
• Digital Advertising

Both publishers and advertisers should be paying close attention to the expanding world of podcasts. More and more content producers have adopted the format, and like any other form of content, advertisers are following.

• Advertising Trends
• Digital Advertising
• Native Advertising
• TV Advertising

Learn what Direct to Consumer Brands are and how these brands have changed the game for advertising.

• Advertising Trends
• Online Advertising

Social media has quite literally become its own world. And that has never been more important for advertisers. "Nuclear buttons," Twitter rants, fake news, and "trolls" have filled the social media landscape of late, leaving many advertisers asking, "how exactly did we get here?"

• Consumer Media
• IGTV
• Instagram

Up until now, many media companies had to create content specific to Instagram’s platform, but now brands can use IGTV to publish horizontal video.

• Snapchat
• Snapchat Advertising
• Social Media

Todd Krizelman, CEO of MediaRadar, discusses Twitter’s recent success as well as predicted success for Facebook Inc. and Snap Inc.

• Advertising Trends
• Mergers & Acquisitions

The most important mergers and acquisitions this week including LVMH Moet Hennessy Louis Vuitton, Pepsico, and AT&T. Stay in the loop, whether you're in ad sales or business development.

• RFP
• RFP Predictor

Q2 is the most active quarter for RFPs each year by a wide margin, and this year is no exception. See which companies top the list for Q2 2019.

• Ad Sales
• DTC Brands