• Advertising Trends
• Did You Know?

It was a dark and stormy night in 1988 when the first Shark Week show premiered: Caged in Fear. Since then, Shark Week has become a major hit with audiences and advertisers alike. According to Nielsen, Shark Week has received up to 2.5 million same-day viewers with a 1.46 rating in primetime.

• Advertising Trends
• Did You Know?
• On the Mind

Following-up with my recent blog post, Is NYC's Real Estate Bubble Cracking?, where we uncover the decrease in real estate advertisers, I found more revealing evidence about the current state of the real estate market.

• Advertising Trends
• Did You Know?
• Print Advertising

Summer weather is heating up. It’s shaping up to be a hot season for alcohol advertising. Seasonal advertising has always been a strategic factor in targeting specific audiences. And it’s a great way to promote seasonal cocktails like Pimm’s Cup, matais, daiquiris, or mojitos. From favorites hit songs like Jimmy Buffet’s Margaritaville or Rupert Holmes’ If you Like Pina Coladas to recent top trending hashtag #ThirstyThursday, everyone loves to celebrate summer with cocktails on their patio or a cooler on the beach. 

• Advertising Trends
• Did You Know?
• On the Mind

I read the NY Times article this weekend “Worrisome Pileup of $100 Million Homes” and wondered if the problem was real (or how real). After watching the “The Big Short,” how could you not?   Interestingly, the number of advertisers marketing real estate has declined a statistically significant amount in the first four months of the year – online and in print. The dip is most pronounced in NYC and also especially strong with firms selling the most expensive listings.  For example, here in NYC the number of real estate advertisers in magazines, newspapers, and online are all down around the same, 10-12%.  Major firm advertising is down 26%+ YTD through April.  Advertising in the broader tri-state (New York, New Jersey, and Connecticut) market was also down, but much less, just 4-7%.

• Advertising Trends
• Did You Know?
• On the Mind

Cross-platform is THE new buzzword, but how integrated is advertising really? This infographic shows the strategic overlap of integration for ads across mobile, desktop, online video, email, TV, native and print based on how brands are buying.

• Digital Advertising
• On the Mind
• Video Advertising

The gold rush of online video advertising has ensued in full force—the buzz, energy and frenzy have pushed online video mainstream. Now most major digital publishers and broadcasters offer online video ad formats.

• Did You Know?
• MediaRadar Tips

This year’s upfront season will have a focus on integrated ad buys. Single media channels are no longer as valuable as a standalone in our increasingly fragmented media world. Now TV networks are forced to adjust inventory offerings to meet advertiser demand for cross-platform. Brands and agencies want assurance there will be multiple touch points as part of the expensive upfront buys.

• Advertising Trends
• Did You Know?
• Digital Advertising

In October 2006 Google acquired YouTube.  Only one year later the firm wrote off the investment, signaling it was a mistake.  But this initial difficulty was a false warning. Fast forward 10 years, and investors believe YouTube alone generates $4.9B in video ad revenue.  This is encouraging news for every other media company and publisher. Why? Because there is no question that an outsider can come in with compelling content, and sell video advertising.  They can completely change the game. 

• Advertising Trends
• Did You Know?
• On the Mind

After analyzing some of the largest national consumer magazines and their digital properties, we found some interesting trends we’d like to share with you. From desktop domination to mobile maturity, emergence of online video and where print stands – the advertising landscape continues to change. See how marketers are focusing their ad buys and remember to sell across platform. You may find some of the ideas listed below as new opportunities for your business.