Where Does OTT Stand Ahead of the Disney+ Launch?
What does advertising an OTT option in an already crowded space look like?
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AI in Ad Tech: More Than Hype
The use of AI in marketing stacks is both farther reaching and closer at hand than many imagine.
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The Empire Strikes Back: Disney Bans Netflix Ads on Its TV Networks
With the launch of Disney+ less than a month away, The Walt Disney Company is grabbing onto any competitive edge it can find.
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Four Horseman and Five Years Running
At the recent Programmatic TV Summit, Lance Neuhauser CEO of 4C, referred to Amazon, Apple, Netflix and other such companies as the horseman of the TV apocalypse. The growth of OTT streaming services is made readily apparent when looking at the success of original shows. The mere fact that House of Cards and Orange is the New Black are entering their 5th seasons, shows the incredible growth of original content. Releasing House of Cards around the same time as Kevin Spacey hosting the Tony awards, was an extremely shrewd marketing strategy. Amazon and Hulu ran a combined 181 unique video ads, another example of how strong their marketing is, both in terms of content and funding. Take a look below to see how the rest of OTT field marketed their product over the last few weeks.
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