• Advertising Trends

Talking New Media - TORONTO, Ontario — December 7, 2016 — MediaRadar, the leading advertising sales intelligence platform, today announced a partnership with Magazines Canada, the national trade association representing Canadian-owned, Canadian-content consumer, cultural, specialty, professional and business media magazines. With the partnership, MediaRadar will provide in-depth digital and print advertising sales intelligence for the association’s content initiatives, trade events, and more.

• Advertising Trends

Canadian Magazines - Magazines Canada has allied itself with the advertising intelligence platform MediaRadar to provide the trade association with in-depth digital and print advertising sales information to its members and to use in its projects, from content to events.

• Insider

Will provide Canada’s top magazine association with digital & print ad sales intelligence

TORONTO, ON—December 7, 2016—MediaRadar, the leading advertising sales intelligence platform, today announced a partnership with Magazines Canada, the national trade association representing Canadian-owned, Canadian-content consumer, cultural, specialty, professional and business media magazines. With the partnership, MediaRadar will provide in-depth digital and print advertising sales intelligence for the association’s content initiatives, trade events, and more.

• Consumer Advertising
• Digital Advertising
• TV Advertising

B&C - Thanks to the growing strength of online/mobile digital content, today’s ad sales teams have to be keenly knowledgeable in detecting and recommending the right media mixes to their advertising clients.

The reason is that linear (broadcast) TV is no longer the knee-jerk Gold Standard solution for reaching consumers. In particular, hard-to-reach Millennials are more likely to be found on their internet connected computer and smartphone screens, rather than perched passively in front of HDTVs.

• Consumer Advertising
• Native Advertising

A year after the FTC’s ruling, how many publishers are compliant?

• Consumer Advertising
• TV Advertising

The Drum - For the beginning of November, Amazon ramped up their marketing from 4 to 22 shows. Netflix is still in the lead. Here's the chart and full analysis.

• Consumer Advertising
• TV Advertising

The Drum - Found Remote has been partnering with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.

• Consumer Advertising
• Digital Advertising

We’re on the precipice of the most hotly contested and personally inflammatory U.S. Presidential election in history. This election has abandoned politically correct statements for outrageous accusations. It seems our Republican and Democratic candidates have accepted verbal abuse as commonplace.

• MediaRadar Tips

MediaRadar had been growing at a steady clip and was about to launch a big new product. This was 2010, and the then-4-year-old company, which helps clients like The New York Times target advertisers, had created a tool to identify media buyers. “But instead of us taking a year to build it from scratch, we paid a third party that specializes in providing this exact data,” says CEO Todd Krizelman. It seemed like the right move at the time. But then the bad news started rolling in…

• Consumer Advertising
• Native Advertising

It has been a few years that native advertising is being actively placed in the market. With the year-end approaching, it’s a good time to take stock of what we now know. At MediaRadar, we’re now not just tracking native ads, but also studying how native is bought & sold, and are coming to a view of what is best practice. Posted below are some of our key findings.