OTT Ads Will Remain a Pillar of Media Mixes for Years to Come

The streaming wars intensified this year. How will ad-supported streaming services fit into all of this?

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How Is the Auto Industry Spending on Programmatic Ads?

Auto TV ad sending is down, while B2B publishers face an even bigger hit. But how does programmatic buying compare?

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In-Game Ads Helps Brands Ride the Wave of Video Game Popularity

Business is looking good for the video game industry. How are brands using in-game advertising to reach consumers?

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The Fast Advance of Programmatic Native Ads

As ad networks expand and programmatic capabilities advance, the line between programmatic and direct ads is blurring — opening the opportunity for native ads to join the programmatic bandwagon.

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Netflix Ads Are Coming—Who’s Going to Buy Them?

Netflix ads are coming. Who's going to buy them? What does it mean for OTT advertising? Here's what we know, and what we can predict.

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Ads for Sale: Apparel & Accessories Advertisers Spending Big in 2022

Retail advertising is coming in hot. Here's everything you need to know about how Apparel and Accessories advertisers spent in Q1 2022.

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12 Apparel and Accessories Advertisers to Watch

Here are 12 Apparel & Accessories advertisers you should keep an eye on during 2022 and beyond.

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Another Helping, Please: Restaurants & Bars Spent Big on Facebook Ads in 2021

What did Facebook advertising look like for restaurants and bars in 2021? The data might surprise you, and predicts interesting trends for the future.

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Google Ads vs Display & Video 360: Two Ways to Purchase YouTube Ads

If your brand is wondering where to start with YouTube advertising, consider the two different pathways to running a campaign.

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