OTT Ads Will Remain a Pillar of Media Mixes for Years to Come
The streaming wars intensified this year. How will ad-supported streaming services fit into all of this?
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Auto TV ad sending is down, while B2B publishers face an even bigger hit. But how does programmatic buying compare?
ReadIn-Game Ads Helps Brands Ride the Wave of Video Game Popularity
Business is looking good for the video game industry. How are brands using in-game advertising to reach consumers?
ReadThe Fast Advance of Programmatic Native Ads
As ad networks expand and programmatic capabilities advance, the line between programmatic and direct ads is blurring — opening the opportunity for native ads to join the programmatic bandwagon.
ReadNetflix Ads Are Coming—Who’s Going to Buy Them?
Netflix ads are coming. Who's going to buy them? What does it mean for OTT advertising? Here's what we know, and what we can predict.
ReadAds for Sale: Apparel & Accessories Advertisers Spending Big in 2022
Retail advertising is coming in hot. Here's everything you need to know about how Apparel and Accessories advertisers spent in Q1 2022.
Read12 Apparel and Accessories Advertisers to Watch
Here are 12 Apparel & Accessories advertisers you should keep an eye on during 2022 and beyond.
ReadAnother Helping, Please: Restaurants & Bars Spent Big on Facebook Ads in 2021
What did Facebook advertising look like for restaurants and bars in 2021? The data might surprise you, and predicts interesting trends for the future.
ReadGoogle Ads vs Display & Video 360: Two Ways to Purchase YouTube Ads
If your brand is wondering where to start with YouTube advertising, consider the two different pathways to running a campaign.
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