• RFP Predictor

Q4 is almost upon us, meaning both publishers and advertisers are gearing up for what is often the highest advertising quarter of the year. One way to stay on top of Q4 is to get familiar with the upcoming RFPs.

• Mergers & Acquisitions

The most important mergers and acquisitions this week including Global Payments, Nexstar, and Groupon. Stay in the loop, whether you're in ad sales or business development.

• Advertising Trends
• Consumer Advertising

Every year, back to school advertising takes over the retail advertising market — the campaigns make up over a third of retail advertising in July.

• B2B Trends
• Event Marketing
• Trade Media

Last week, we looked at why events are so important to B2B marketers. This week, we shift the frame slightly to look at how B2B publishers can make the most of event marketing to drive revenue, grow their audience and engage with advertisers.

• Mergers & Acquisitions

The most important mergers and acquisitions this week including Visa, Spotify, and Alibaba. Stay in the loop, whether you're in ad sales or business development

• Consumer Advertising
• Consumer Media
• TV Advertising

Sunday Night Football was the most-watched program for the 2018-19 season. It’s the eighth year in a row Sunday Night Football has claimed the spot, drawing 19.3 million viewers weekly. Now with the opening weekend behind us and the rest of the season ahead, we can look at how advertising with one of the largest brands in the United States is shaping up so far.

• Ad Tech
• Advertising Trends
• Programmatic Advertising
• Social Media

TikTok has only been around a few short years, but it's been hailed both as the new Vine and the next Instagram. Amassing over 500 million active monthly users in 2018, and passing 1 billion installs earlier this year, the app is positioned as a somewhat major player in both influencer marketing and programmatic advertising.

• B2B Advertising
• Event Marketing
• Trade Media

B2B events promise new content and virtually limitless connections. Just look at some of the biggest B2B retail events from this year, and you’ll see the value that they drive for publishers, sponsors and exhibitors alike.

• Mergers & Acquisitions

The most important mergers and acquisitions this week including Microsoft, Chegg, and FedEx. Stay in the loop, whether you're in ad sales or business development.