Publishers and SSPs Rethink Programmatic Ad Tech
Economic uncertainty and revenue consolidation is causing companies to rethink programmatic ad tech.
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Snap’s New Ad Network: Opportunity in Programmatic Spreads to Social
Snapchat is developing its own ad network to get a slice of the pie from its larger competitors. But what else can the new ad network mean?
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How Podcast Advertising Fits Into Programmatic Technology
It’s clear that podcast advertising is both popular and effective. But what actually feeds this advertising format? And how does programmatic tech fit into the medium?
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Supply Path Optimization (SPO): What Is It and Why Is It a Big Deal for Programmatic Ads?
Supply Path Optimization — or SPO — is meant to help digital advertisers the same way supply chain optimization helps logisticians. By choosing networks based on the main markets they serve, digital advertisers can get more strategic and plan further out for both reach and spend.
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How Is the Auto Industry Spending on Programmatic Ads?
Auto TV ad sending is down, while B2B publishers face an even bigger hit. But how does programmatic buying compare?
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What Is Programmatic OTT & Why’s it a Must-Have for Brands in 2023?
The streaming wars are escalating. How is ad-supported streaming changing and how does this impact programmatic OTT?
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Programmatic TV: 7 Terms You Need to Know in 2023
Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.
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Why Is Programmatic TV Advertising So Confusing?
What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.
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The Fast Advance of Programmatic Native Ads
As ad networks expand and programmatic capabilities advance, the line between programmatic and direct ads is blurring — opening the opportunity for native ads to join the programmatic bandwagon.
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