• Agency
• Sales Tips

Despite the challenges with developing new relationships, there are certain things agencies can do before contacting a prospect to build trust and earn business. So, why wait any longer? Start implementing these 5 tips into your strategy now!

• Cross-Platform Advertising
• Sales Tips

Cross-platform advertising should be a staple in the diet of nearly every advertiser. For a publisher engaging a prospective brand, the conversation should not simply center around whether or not the brand should engage in paid search, but rather how to integrate paid search with paid social, organic reach, podcast sponsorship, and more.

• B2B Advertising
• Sales Tips

MediaRadar’s CEO, Todd Krizelman, shared the five simple sales call planning steps that will help sales and business development reps plan for their next call, build the right relationships, and increase their revenue. Here are the sales call planning tips for B2B reps.

• MediaRadar Tips

As an ad sales rep, do you have a high volume of incoming leads or a large account list? Lead scoring can help you manage while also turning more of your leads into revenue-generating clients. Here's why you should start lead scoring:

• Advertising Trends
• Digital Advertising
• Native Advertising
• TV Advertising

Learn what Direct to Consumer Brands are and how these brands have changed the game for advertising.

• Advertising Trends
• Consumer Advertising
• Digital Advertising

• DTC Brands

How are Direct-to-Consumer brands advertising in 2022? How do you find new opportunities to make your pitch?

• Ad Sales
• DTC Brands

• Advertising Trends
• Mergers & Acquisitions
• Podcast Advertising

Spotify's acquisition of Gimlet adds a new development in the conversation surrounding the power of podcast advertising. Here we dive into what Gimlet signals for media and what the purchase could mean for advertisers.