2023 MediaRadar Prediction: Advertisers for Weight Loss Solutions Won’t Tighten Their Belts
With weight loss advertising up by 10% YoY in 2022, and Americans still focused on health post-pandemic, we predict more spend from weight loss advertising in 2023.
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Why Advertisers and Publishers Need Branded Content Studios More Than Ever
With the demands of creating content increasing, it can be difficult for brands to keep up. Over the past several years, publishers have created their own solution for the advertisers they partner with: in-house content studios.
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The Power of Proactive Prospecting for Agencies: 5 Things to Know Before You Pitch
Despite the challenges with developing new relationships, there are certain things agencies can do before contacting a prospect to build trust and earn business. So, why wait any longer? Start implementing these 5 tips into your strategy now!
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B2B Out-of-Home is as Popular As Ever
OOH seems to be a popular option for B2B advertisers looking to think outside the box a little; and the strategy seems to work. MediaRadar team members spotted these B2B creatives out in the wild (read: New York City) this month!
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New Ad Formats Continue to Transform TV Advertising
Two recent developments have drawn our attention to the new ad formats that are promising to change up both streaming and traditional TV advertising.
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10 B2B Sales Podcasts Every Rep Should Have on Their Radar in 2023
Podcasts are powerful. For consumers, they can weave stories and inform and entertain — all at the same time. Within B2B, they provide a new way to engage with an already bombarbed market. B2B podcasts can speak naturally to the needs, problems and interests of a B2B audience. These are some of our favorites.
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Integrated Advertising in Sports: How Brands Can Ride the NBA’s Coattails
Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.
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