• Sales Tips

Do you want to win new clients for your agency? Of course you do... But how does that happen? Not on a whim, that's for sure.

Every successful agency-client relationship is built on a foundation of understanding. To build these relationships, however, development reps must do the research and preparation necessary to fully understand their prospects.

In the pre-pitch stage, this process is known as prospecting.

• Advertising Trends
• TV Advertising
• TV Trends

A recent slew of streaming launches, mergers, and acquisitions has already caused noticeable changes in the TV landscape. Take a closer look at how, exactly.

• B2B Trends

Learn how B2B publishers (one magazine mogul in particular) are successfully disrupting their own business model by building nontraditional revenue streams

• Ad Tech
• Programmatic Advertising

Learn how Supply Side Platforms (SSPs) are becoming more demand focused offering bid transparency that brands are typically unable to get via DSPs alone.

• Advertising Trends
• Online Advertising

Social media has quite literally become its own world. And that has never been more important for advertisers. "Nuclear buttons," Twitter rants, fake news, and "trolls" have filled the social media landscape of late, leaving many advertisers asking, "how exactly did we get here?"

• Education Advertising

In the wake of the Great Resignation, as people look for new career paths and new skills, education advertisers increase ad spend.

• Gaming Advertising

Although the number of gamers is normalizing as other activities become possible, gaming advertisers aren't deterred, and they’re spending more than ever. A lot more.

• Tech Advertising

In 2022, more than 21.2k technology advertisers spent $12b on digital, print and TV ads—an increase that looks to continue in 2023.