Facebook is Crushing It: Which Advertisers are Most Attracted to the Platform?
There has been a massive increase of advertisers using Facebook. Who are these advertisers and have the top spenders shifted?
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The Chip Shortage Affects Everything, Short of Advertising
Are chip supply chain issues enough to disrupt tech advertising budgets? It doesn’t appear so.
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M&A Report: Sentek, Ciox Health and Shutterstock In the News
This week, Deloitte expanded its cybersecurity assets with Sentek Global. Datavant and Ciox Health announced their major merge in the health data industry. And Shutterstock bought three AI platforms to prepare for its launch of Shutterstock.AI.
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How are Vaccine Makers and Pharmacies Advertising?
Most American adults are vaccinated, but it wasn't pharmaceutical companies doing the advertising. How do they spend their ad budgets?
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The eCommerce Race is On: Programmatic Spend is Rising
Tech companies are investing heavily in eCommerce. Meanwhile, online retailers are investing more in programmatic advertising. Read here to learn more details.
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Will B2B Brands Stay in Digital?
Print used to be a huge source of advertising investment in the B2B space—but as pandemic restrictions ease, will we see spending return to previous levels?
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M&A Report: Snap, Pocket Casts and Slack In the News
This week, Snap acquired more AR and 3D product modeling technology with Vertebrae. Automattic closed its acquisition of Pocket Casts. And Salesforce’s acquisition of Slack that grabbed headlines last year is finally complete.
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