Mergers & Acquisitions Special Edition: The Disney / Fox Acquisition
To all who come to this happy place, welcome. And buckle up. After a nearly two-year struggle toward the finish line, complete with a bidding war with Comcast and regulatory hoop jumping, The Walt Disney Co. has completed its $71 billion acquisition of most of 21st Century Fox Inc. entertainment assets.
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How to Put Your Best Foot Forward for RFPs in Q2
With budgets finalized in February and advertising plans to be finalized ASAP, the RFP quickly turns into a tight deadline for publishers. Here are three ways you can prepare.
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Why Spotify Bought Gimlet: The Power of Podcast Advertising
Spotify's acquisition of Gimlet adds a new development in the conversation surrounding the power of podcast advertising. Here we dive into what Gimlet signals for media and what the purchase could mean for advertisers.
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Gap, Comcast and Lyft In The News
The most important mergers and acquisitions this week including Gap, Comcast, and Lyft. Stay in the loop, whether you're in ad sales or business development.
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MediaRadar Wins 3 Stevie Awards!
MediaRadar is honored to be recognized by the world's premier business awards, The Stevie Awards, for our success in customer service during 2018. This year, we were awarded not one, but THREE awards in the following categories: Front-Line Customer Service Team of the Year - Technology Industries, Customer Service Department of the Year - Computer Software, and Customer Service Team of the Year - Recovery Situation - Technology Industries.
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3 of Our Favorite Ads that Aired During the Oscars
The 91st Oscars yesterday got us thinking … Which product categories and companies chose to advertise during the Oscars over the past 3 years? What are some Oscars advertising trends? Let’s take a trip down memory lane.
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7 Best IAB Sales Executives and Sales Teams of the Year
Congratulate the 7 best IAB sales executives and sales teams of the year with MediaRadar!
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2018 NHL Playoff Advertising Just Breaks the Ice
We compared the NHL 2018 playoffs to that of other 2018 U.S. sports playoffs like the NBA, NFL, and MLB. See how the NHL fared, in terms of ad spend share and advertiser renewal rate!
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