Apple seems to be ramping up its iPhone TV ads spending this year
MediaPost - cites a MediaRadar study, which shows that Apple has raised its spending on iPhone advertising by a factor of 5 in the face of a slowing smartphone market.
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Glamour was selling millions of magazines, but still couldn’t make the business work. And it shows the dire state of advertising.
Business Insider - MediaRadar found that fashion advertisers spent 16% less in print than they had a year ago, while their digital spending grew 60%. There's new competition for these ad dollars. Snap won 150 fashion advertisers so far this year, almost all of them new over 2017, by MediaRadar's count.
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Netflix and Amazon spark animation revival, spending heavily in quest for binge-worthy shows
Los Angeles Times - MediaRadar stats were used to prove that Netflix also outspent its rivals in marketing dollars for animated shows last summer, spending more than $2 million primarily promoting its animated series “Disenchantment."
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Video Briefing: Amazon turns up the heat on subscription video programmers
Digiday - cites MediaRadar stats from the summer's top OTT advertisers data.
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Media Needs to Establish Clear Boundaries Between Editorial and Sponsored Content
AdWeek - cites MediaRadar's survey from last year that discusses FTC’s native advertising rules.
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NFL blitz: the many players disrupting football advertising in 2018
MarketingDive - cited the results of MediaRadar's survey, which covers NFL's ad spend, viewership, and other advertising trends between September 6th, 2018 and September 10th, 2018.
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Netflix Pushing More Shows Than Amazon, Hulu, Facebook Watch, HBO, And YouTube Premium Combined
Forbes - MediaRadar data and quotes were used for a story that discusses how Netflix leads streaming companies in spending on print, digital, and linear TV to promote its original content and services.
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Netflix led the streaming industry’s $55 million spending on summer ads
Post Bulletin - MediaRadar data and quotes were used for a story that discusses how streaming companies like Netflix and Facebook Watch are spending over $55mm on print, digital, and linear TV to promote their original content and services.
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Netflix led the streaming industry’s $55-million spending on ads in the summer
Los Angeles Times - MediaRadar data and quotes were used for an exclusive story that discusses how streaming companies like Netflix and Facebook Watch are spending over $55mm on print, digital, and linear TV to promote their original content and services.
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Report: Amazon ads remain on Bloomberg, despite company pulling its spend on the site
MarketingDive - Eric Sweeney published a report on Amazon shifting how it's advertising with Bloomberg, which included quotes from MediaRadar.
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