Safety first: A company’s care for brand safety depends on risk tolerance
Digiday - MediaRadar CEO Todd Krizelman was quoted as noting a big change in brand safety: that companies, no matter their tolerance, are now hyperaware.
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MediaRadar Beefs Up Its Snapchat Ad Tracking Capabilities
The Telegraph - MediaRadar is announced as the only ad sales intelligence company to-date that now tracks Snapchat's ad revenue, the number of publishers using their lenses and Discover channel videos, and which brands are investing the most in advertising on the platform.
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MediaRadar Beefs Up Its Snapchat Ad Tracking Capabilities
SFGate - MediaRadar is announced as the only ad sales intelligence company to-date that now tracks Snapchat's ad revenue, the number of publishers using their lenses and Discover channel videos, and which brands are investing the most in advertising on the platform.
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NFL scores $280M in ad spend over opening weekend, analysis finds
Marketing Dive - cited the results of MediaRadar's survey, which covers NFL's ad spend between September 6th, 2018 and September 10th, 2018.
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The Instagram-YouTube Debate: Which Is Better for Brands?
OnlineVideo.net - MediaRadar hosted a panel during Advertising Week, bringing together some of the top experts to answer what lies ahead for long-form video advertising. Find out who will be the future champion - Instagram or YouTube or Snapchat!
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MediaRadar Launches FREE Hot Advertiser Lists
Thanks to MediaRadar, ad sales teams and agencies can now review Top Advertiser profile pages before pitching key brands.
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ADVERTISERS STILL EMBRACE TV, TREND REPORT SAYS
SpotsnDots - a mention of MediaRadar's latest TV trend report
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Young brands beat Sears, J.C. Penney on back-to-school search terms, analysis finds
MarketingDive - MediaRadar finds that retailers spent an estimated $600 million on advertising in July across national TV, print and online, a 6% decrease year-over-year, with budgets shifting away from TV and print channels
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TV Still Rules in Brand Awareness, Top 5 Verticals Investing Show
TargetMarketing - Brand awareness in the age of digital marketing and direct brands can be a challenge, but MediaRadar's latest study finds that TV still works well for the task
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The best digital marketing stats we’ve seen this week
Econsultancy - the latest MediaRadar Trend Report analyzed the top national TV advertiser categories by spend (relating to TV ads from May 2017 to May 2018)
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