• Ad Tech
• Sales Tips

Ad tech companies focus on brands too, yet they also aim to uncover new opportunities outside of their programmatic scope and capitalize on shifting digital advertising budgets. These are the 4 questions that ad tech companies should be asking themselves about their prospects before a sales call.

• Sales Tips

In sales call planning, background research can turn poor pitches into perfect ones. Even doing just a little homework before can help any ad sales executive close more deals. But, everyone’s homework is not the same. National consumer media companies, for instance, choose to focus on brands. These are the questions that national consumer media companies should be asking themselves about their prospects before a sales call.

• Snapchat

More and more brands are now jumping on the upward trend and choosing to advertise with Snapchat. MediaRadar compiled a list of the biggest Snapchat advertisers. Here are the top eight.

• Native Advertising

Let’s take a look at the native advertising highlights from the past week.

• Native Advertising

Let's take a look at the highlights in native advertising from late August:

• Native Advertising

Let’s take a look at July and August highlights in native advertising:

• Snapchat

The top ten Discover Channels on Snapchat from November of 2017 to January 2018 include top brands like iHeart, NFL, Wall Street Journal and more!

• Advertising Trends
• Native Advertising

Who uses native advertising? Quite a lot of brands, actually. In fact, native advertising is one of the fastest growing products in digital advertising today.

• Advertising Trends
• Mobile Advertising

If one thing is clear in the brand and publisher space for 2018, it's that the media mix is shifting. As new platforms continue to enter the advertising space, there’s more and more for brands, publishers, and ad sales teams to consider in knowing where advertisers want to be.