M&A Report: Catching Up with Disney’s New TV Networks
We checked in on the enormous Disney/Fox merger to answer the questions raised by the announcement earlier this year.
ReadStay on Top of Q3: Upcoming RFPs
Our Q3 analysis of the top RFPs coming our way. Stay on top of the upcoming trends and make sure your proposals are ready to impress.
ReadA Decade-Long Downward Trend: Retail Print Spend Follows Declining Retail Revenue
As retail sales fall, big box stores and retailers either cut their ad spend across the board or shift their ad dollars to other, digital mediums.
ReadNew B2B Ad Formats: How Brands Use OOH, Podcast, Native, and Event Advertising
B2B brands are slowly shifting to digital advertising, leaving an opening for new ad formats if publishers give them the opportunity. Which new or proven B2B ad formats are winning options for both publishers and B2B brands?
ReadM&A Report: Drive.ai, AbbVie and W In The News
The most important mergers and acquisitions this week including Drive.ai, AbbVie, and W. Stay in the loop, whether you're in ad sales or business development.
Read5 Patriotic Ads We Love
Jeep. Levi’s. Coca-Cola. Jack Daniel’s. Budweiser. They’re all American brands, and they have all employed American themes in their advertising to one degree or another.
ReadHow to Get Your Prospects Out of their Comfort Zone
For many advertisers, the idea of staying the course is much more appealing than going out on a limb. How do you convince them of the latter?
ReadNew View on Ad Portfolios: How B2B Publications Can Expand Their Market Share
Advertisers need to find new, more digital ways to reach decision-makers with the personal touch they’re used to. Naturally, this means B2B publishers need to find ways to bridge that gap between advertisers and their target audience. How can B2B publications expand their ad portfolios — and see their market share follow?
ReadM&A Report: Bebo, Optum and Slack In The News
The most important mergers and acquisitions this week including Bebo, Optum, and Slack. Stay in the loop, whether you're in ad sales or business development.
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