More Than Memes: TikTok Ups Its Teen-Targeted Advertising With Programmatic Ads

TikTok has only been around a few short years, but it's been hailed both as the new Vine and the next Instagram. Amassing over 500 million active monthly users in 2018, and passing 1 billion installs earlier this year, the app is positioned as a somewhat major player in both influencer marketing and programmatic advertising.

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Why Are Events So Important to B2B Marketers?

B2B events promise new content and virtually limitless connections. Just look at some of the biggest B2B retail events from this year, and you’ll see the value that they drive for publishers, sponsors and exhibitors alike.

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M&A Report: Microsoft, Chegg and FedEx In The News

The most important mergers and acquisitions this week including Microsoft, Chegg, and FedEx. Stay in the loop, whether you're in ad sales or business development.

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Adobe: ‘New’ Kid on the Ad Tech Block?

Google may have the enterprise and tech clout to stay ahead, but Adobe is giving them a run for their money with its Advertising Cloud.

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M&A Report: YES Network, Big Tobacco and WeWork In The News

The most important mergers and acquisitions this week including YES Network, PMI/the Altria Group, and WeWork. Stay in the loop, whether you're in ad sales or business development.

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How Events Contribute to the Hospitality Market

Events contribute in no small way to the marketing environment within the hospitality market. Not only that, but spending on events is up within the industry, when looking at the five biggest hospitality events.

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Your Questions on Event Marketing, Answered

Hosting an event can lead to better engagement, more revenue and even new relationships. But to get the most out of events, you have to ask the right questions.

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M&A Report: Boston Scientific, Sony and The Simply Good Foods Company In The News

The most important mergers and acquisitions this week including Boston Scientific, Sony, and The Simply Good Food Company. Stay in the loop, whether you're in ad sales or business development.

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YouTube Advertising: Media & Tech Take Over With (Surprise) Disney as King

With original shows and an ad-supported strategy, YouTube will continue to offer new inventory to advertisers. This means it’s more important than ever to take stock of the advertising landscape within the ever expanding world of YouTube.

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