Publishers Enter Uneasy Partnership With Facebook News
The launch of the News tab has renewed the fierce debate surrounding Facebook and Google as a digital advertising duopoly.
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The B2B Response to On-Demand, 24/7 Content Supply
Any publisher or brand — dealing in anything from sports data to agricultural industry standards — faces the same problem. In the age of on-demand, 24/7 content supply, how can they reach their audiences in a simultaneously cost efficient and authentic way?
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M&A Report: Simply Good, Walgreens, & Xerox In the News
The most important mergers and acquisitions this week including Simply Good Foods, Walgreens Boots Alliance, and Xerox. Stay in the loop, whether you're in ad sales or business development.
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What Snapchat’s Numbers Mean for Publishers
Snapchat is reporting growth in daily active users and subscriptions to its Discover content. What does that mean as publishers continue to find better ways to utilize digital media?
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Q4 Numbers: What’s Up and What’s Down in B2B Advertising
As we near the end of 2019 and face the biggest advertising quarter of the year, it’s time to look at how, why and how much B2B brands are spending.
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M&A Report: Fiat Chrysler, Siemens and Authentic Brands In the News
The most important mergers and acquisitions this week including Fiat Chrysler, Siemens, and Authentic Brands. Stay in the loop, whether you're in ad sales or business development.
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Where Does OTT Stand Ahead of the Disney+ Launch?
What does advertising an OTT option in an already crowded space look like?
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AI in Ad Tech: More Than Hype
The use of AI in marketing stacks is both farther reaching and closer at hand than many imagine.
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Advertisers Are Looking for Native Content — What Answers Can You Give Them?
While B2B advertisers are increasingly seeking out new advertising options, there is still plenty of room for growth. The best way to get ahead of the curve is to be ready with your own reasons why your advertisers should jump on board with native ads. By asking (and answering) the right questions, you can help brands experience the benefits of native and capitalize on the consistent popularity of the format with fresh advertisers.
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