YouTube Continues to Draw Major Ad Dollars, but Retailers Are Cutting Back
AdWeek weighs in on MediaRadar data with CEO Todd Krizelman to discus the profitability of YouTube, despite recent cutbacks in retail ad spend on the platform.
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MediaRadar: TV Ads Getting Shorter, But Impact Remains
Find out TV Technology's key takeaways from MediaRadar's annual TV Trend Report. Take a look at the freshest deep dive into our data on the television landscape.
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As Seen On TV: Does D2C Spending Mean Good Vibes, Or Bad Omen?
MediaPost - quotes MediaRadar CEO Todd Krizelman on the five-year streak of constant growth for DTC television ad spend. MediaRadar data is used to dive into the causes, effects, and methods of these expensive investments. The data also illuminates an important interaction between the content of these placements and the growing ethos among the target demographic's youngest members.
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MediaRadar’s Todd Krizelman Predicts Twitter’s Q1 Success Prior to Earnings Report
Todd Krizelman, CEO of MediaRadar, referenced MediaRadar data to discuss positive expectations in the hours leading up to Snap Inc's release of Q1 earnings.
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MediaRadar’s Todd Krizelman Gives His Take on the Lyft IPO
TheGlobe.com co-founders Todd Krizelman and Stephan Paternot give their take on Lyft’s IPO and whether investors should be cautious.
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Snap Inc.’s New Chief Business Officer Plans to Overhaul the Company’s Ads Business
Adweek - quotes MediaRadar CEO, Todd Krizelman, explaining how Snapchat is maturing because it's listening to advertisers. By extending its video ad length through dozens of discover channels, the platform is appealing more to marketers too.
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MediaRadar Launches AI Solution To Help Publishers Predict RFPs
MediaPost - reports the launch of MediaRadar's AI-powered "RFP Predictor" that will alert publishers of coming RFPs and help ad sales teams plan ahead. The tool anticipates that 1,350 RFPs will be issued in Q2 2019, that the top three industries issuing RFPs this year will be retail, apparel, and travel advertisers, and that April will be the most active month for RFPs.
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YouTube ranked ‘most intimate brand’ among millennials, report finds
MarketingDive - quotes MediaRadar research about YouTube's increased ad revenue and advertiser renewal rates, adding to the idea that the platform is the 'most intimate brand' among millennials.
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Snap beat Wall Street expectations in Q4 2018 and set its stock soaring. Here’s a breakdown of how advertisers are spending on the platform
Business Insider - Reporter Tanya Dua delves into Snap earnings using data, graphs, and quotes from MediaRadar. Find out how often brands advertised with Snapchat and which advertisers and product categories used Snap ads the most!
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Report: YouTube’s Ad Revenue Climbed in 2018 as It Retained Most of Its Advertisers Geico, Samsung and Disney represented 15.5 percent of its total for the year
Adweek - quotes MediaRadar data and CEO, Todd Krizelman, proving that YouTube's ad revenue increased last year due to certain advertisers like Geico, Samsung, and Disney.
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