• Advertising Trends
• TV Advertising

Two recent developments have drawn our attention to the new ad formats that are promising to change up both streaming and traditional TV advertising.

• Advertising Trends
• TV Advertising

Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.

• Cross-Platform Advertising
• Sales Tips

Cross-platform advertising should be a staple in the diet of nearly every advertiser. For a publisher engaging a prospective brand, the conversation should not simply center around whether or not the brand should engage in paid search, but rather how to integrate paid search with paid social, organic reach, podcast sponsorship, and more.

• Native Advertising

Native ads offer great messaging for brands and unique inventory for publications. These 25 native advertising examples will show you where to start.

• B2B Advertising
• Instagram

Print spreads and niche websites still hold a place, but B2B marketers are looking elsewhere for even better engagement. B2B publishers will need to find ways to offer what they’re looking for. 

• Advertising Trends
• Digital Advertising

Both publishers and advertisers should be paying close attention to the expanding world of podcasts. More and more content producers have adopted the format, and like any other form of content, advertisers are following.

2020 is promised to be the year of 5G — a year where mobile gets faster, IoT grows rapidly and our current version of digital gets a facelift. Here, we discuss the implications for advertisers.

• Amazon
• Media Companies
• Programmatic Advertising

How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?