• B2B Trends
• Podcast Advertising

Podcasts are powerful. For consumers, they can weave stories and inform and entertain — all at the same time. Within B2B, they provide a new way to engage with an already bombarbed market. B2B podcasts can speak naturally to the needs, problems and interests of a B2B audience. These are some of our favorites.

• Advertising Trends
• TV Advertising

Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.

• Ad Tech
• Advertising Trends
• Programmatic Advertising

Supply Path Optimization — or SPO — is meant to help digital advertisers the same way supply chain optimization helps logisticians. By choosing networks based on the main markets they serve, digital advertisers can get more strategic and plan further out for both reach and spend.

• Cross-Platform Advertising
• Sales Tips

Cross-platform advertising should be a staple in the diet of nearly every advertiser. For a publisher engaging a prospective brand, the conversation should not simply center around whether or not the brand should engage in paid search, but rather how to integrate paid search with paid social, organic reach, podcast sponsorship, and more.

• Native Advertising

Native ads offer great messaging for brands and unique inventory for publications. These 25 native advertising examples will show you where to start.

While agriculture industry leaders innovate in their strategies and products for 2023, ad spend is steady and sticks to traditional formats.

• B2B Advertising
• Instagram

Print spreads and niche websites still hold a place, but B2B marketers are looking elsewhere for even better engagement. B2B publishers will need to find ways to offer what they’re looking for. 

• Ad Tech
• Advertising Trends

Unlike YouTube back in the day or popular streaming platforms today, video game stream doesn’t necessarily disrupt the media industry — it simply adds new content. In other words, this is a rapidly growing opportunity for digital advertisers looking for new, younger audiences.

• Ad Tech

Interactive voice ads represent a double edged sword. How can brands and media companies realize the benefit of highly engaging audio ads without risking the alienation of their audience?