eSports Are Opening New Ad Inventory for Brands
Unlike YouTube back in the day or popular streaming platforms today, video game stream doesn’t necessarily disrupt the media industry — it simply adds new content. In other words, this is a rapidly growing opportunity for digital advertisers looking for new, younger audiences.
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Are Interactive Voice Ads Going Too Far?
Interactive voice ads represent a double edged sword. How can brands and media companies realize the benefit of highly engaging audio ads without risking the alienation of their audience?
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Top 3 Reasons Why Lead Scoring Is So Important for Success in Ad Sales
As an ad sales rep, do you have a high volume of incoming leads or a large account list? Lead scoring can help you manage while also turning more of your leads into revenue-generating clients. Here's why you should start lead scoring:
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Understanding the Direct-to-Consumer (DTC) Market & the Opportunity for Advertisers
Learn what Direct to Consumer Brands are and how these brands have changed the game for advertising.
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How Is the Auto Industry Spending on Programmatic Ads?
Auto TV ad sending is down, while B2B publishers face an even bigger hit. But how does programmatic buying compare?
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What Is Programmatic OTT & Why’s it a Must-Have for Brands in 2023?
The streaming wars are escalating. How is ad-supported streaming changing and how does this impact programmatic OTT?
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How Does 5G Impact Mobile Advertising?
2020 is promised to be the year of 5G — a year where mobile gets faster, IoT grows rapidly and our current version of digital gets a facelift. Here, we discuss the implications for advertisers.
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In-Game Ads Helps Brands Ride the Wave of Video Game Popularity
Business is looking good for the video game industry. How are brands using in-game advertising to reach consumers?
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Programmatic TV: 7 Terms You Need to Know in 2023
Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.
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