Week of April 12, 2021: Companies with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.

• B2B Advertising
• MediaRadar Tips

Advertisers need to find new, more digital ways to reach decision-makers with the personal touch they’re used to. Naturally, this means B2B publishers need to find ways to bridge that gap between advertisers and their target audience. How can B2B publications expand their ad portfolios — and see their market share follow?

• Advertising Trends
• Consumer Advertising

The Cannes Lions Festival of Creativity Grand Prix is the highest honor for the advertising world, and sets the gold standard for the next year of advertising trends. See what the 2019 Grand Prix winners tell us about advertising in 2019 and what will remain effective

• MediaRadar Trend Report
• TV Advertising
• TV Trends

Traditional TV broadcast companies are announcing a reduction in commercial length. Are ads actually getting shorter as promised?

• Consumer Advertising
• Consumer Media
• Media Companies
• TV Advertising

Highlights from a week of TV Upfronts. Take a look at what networks have on offer, and what media buyers can expect in the year to come.

• Advertising Trends
• MediaRadar Trend Report
• TV Advertising

The auto industry has long been a major buyer of national TV ad space. In the past year, however, automakers have been consistently pulling dollars from TV advertising.

• MediaRadar Trend Report
• RFP
• RFP Predictor
• TV Advertising
• TV Trends

upcoming TV ad sales opportunities shouldn't be missed, how best to prepare, and how to maintain a competitive and desirable edge.

• Advertising Trends
• Consumer Advertising
• DTC Brands
• TV Advertising

• Ad Tech
• Programmatic Advertising
• Programmatic TV Advertising
• Social Media

MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.