• B2B Advertising
• B2B Trends

Energy advertisers are now setting their sights on B2B buyers. Here’s what you need to know about energy ad spend in Q1 2023. 

• MediaRadar Tips
• relationship building
• Sales Tips

A well organized Statement of Work (SOW) is your first opportunity to show your value as partner.

When writing an SOW, it's critical that you're able to clearly define your offering and establish the guidelines of your business relationship. 

• MediaRadar Tips
• relationship building
• Sales Tips

You’ve worked hard to finally get your prospect on the phone or land a meeting with them. At this point, you’ve probably sent countless emails and left numerous voicemails. Before all of that started, you had to find your perfect target, so you focused on maintaining a near-perfect prospect list.

Great job.

• Amazon
• Media Companies
• Programmatic Advertising

How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?

• Advertising Trends
• Programmatic Advertising

While it’s very important for publishers to understand how header bidding works, it’s equally as important that they understand how to make it work for them.

In our previous posts, we did our best to simplify the process of programmatic advertising.

We first covered the traditional process of waterfalling, then moved through the innovation of header bidding.

If you’ve yet to read those posts, we suggest that you start there before reading any further.

After reading our previous posts, you might be thinking, "all of this talk of price floors... But how do I know what my price floor should actually be?"

That’s an important question to keep in mind. Header bidding is a very innovative process, but publishers can only truly maximize their return if the process is implemented correctly.

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• Sales Tips

Do you want to win new clients for your agency? Of course you do... But how does that happen? Not on a whim, that's for sure.

Every successful agency-client relationship is built on a foundation of understanding. To build these relationships, however, development reps must do the research and preparation necessary to fully understand their prospects.

In the pre-pitch stage, this process is known as prospecting.

• Tech Advertising

In 2022, more than 21.2k technology advertisers spent $12b on digital, print and TV ads—an increase that looks to continue in 2023.

• Baby Advertising
• Kids Advertising

As we enter a post-pandemic baby boom, baby and kid advertisers are enjoying a sudden spike in demand—and their ad spend is following suit.

• Beauty Advertising

With a looming recession, beauty advertisers focus on promoting "small indulgences," and point to continued increase in ad spend.