Innovating Upfronts with Digital Extensions

This year’s upfront season will have a focus on integrated ad buys. Single media channels are no longer as valuable as a standalone in our increasingly fragmented media world. Now TV networks are forced to adjust inventory offerings to meet advertiser demand for cross-platform. Brands and agencies want assurance there will be multiple touch points as part of the expensive upfront buys.

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The $80 Billion Sales Opportunity

In October 2006 Google acquired YouTube.  Only one year later the firm wrote off the investment, signaling it was a mistake.  But this initial difficulty was a false warning. Fast forward 10 years, and investors believe YouTube alone generates $4.9B in video ad revenue.  This is encouraging news for every other media company and publisher. Why? Because there is no question that an outsider can come in with compelling content, and sell video advertising.  They can completely change the game. 

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Cross-Platform Trends: a changing landscape

After analyzing some of the largest national consumer magazines and their digital properties, we found some interesting trends we’d like to share with you. From desktop domination to mobile maturity, emergence of online video and where print stands – the advertising landscape continues to change. See how marketers are focusing their ad buys and remember to sell across platform. You may find some of the ideas listed below as new opportunities for your business.

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TV Spending Moving Over to Digital

Linear TV ad spending is projected at $66B in 2016. With digital stealing away TV ad spending dollars, 2 questions remain; how much money has shifted already from TV to digital and why? As it stands, $1.5B had already shifted from TV to digital in 2015. Despite this being a less than 3% of the projected $66B, this demonstrates how much opportunity is left in this market. But, it's important to understand the factors that contributed to the already present shift from TV to digital amounting to $1.5B:

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Reducing Air Bubbles in the Sales Pipeline

It’s a new year—and a fresh start for sales! How can you kill it this year and blow your goals out of the water?

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8 Tips to Get Your Sales Email Read

It's a simple, yet true notion... You’ll never make the sale if no one reads your email.

For ad sales reps, an email is often the first touchpoint when reaching prospects. Like most of us, however, prospect email inboxes can be chaotic and overflowing. In fact, most prospects receive more than 200 emails a day.

So then, the question becomes, how do you stand out amongst the others in such a hectic environment?

There are a combination of email characteristics that will lead to your emails being opened, and more importantly, to your emails being read.

Below are 8 tips to create an effective sales email - one that your prospects actually want to read:

 

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Bernie Sanders vs. Hillary Clinton – The story their ad creatives tell

As the political race heats up, we are finding that the ad creatives being placed tell a story about the candidate, their shift in campaign strategies, and how they position themselves against their competition. Using MediaRadar, we were able to look at ad creatives over time in order to figure out how their story unfolded. Let's look at Bernie Sanders vs. Hillary Clinton over the past year.

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Star Wars: The Force Awakens– What did MediaRadar pick up on?

It's been a little over 2 weeks since the highly anticipated Star Wars: The Force Awakens was released. Nearly 10 years after the last live-action Star Wars film, the film garnered exponential attention and excitement, peaking our interest in how marketing for one of the biggest releases of 2015 was approached. Here's what we picked up:

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Traditional Broadcasters vs. Cable Sites: Are there “best practices” when it comes to online video advertising?

Since the emergence of online video, advertisers have been testing the water with which lengths are the most profitable , and yet, nothing seems to be concrete just yet in the world of online video advertising. However, we are capable of uncovering trends regarding video length already set by traditional national broadcaster and cable networks. Here's what we can report on so far:

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