• Audio Advertising
• Digital Advertising
• Print Advertising
• Programmatic Advertising

For many years, we would hear "This is the year of mobile." From the first half (1H) of 2017 to the first half of 2018, mobile advertising did increase 42%, noted an IAB Internet Ad Revenue report conducted by PWC. By 2021, mobile video is expected to reach approximately $16.2 billion. Snapchat, the messaging and social media app, recognized the potential of this medium and capitalized on the expanding market. But, that doesn't seem to be what advertisers are focused on today. According to them, this is "the year of audio." Find out why now!

• Advertising Trends
• Snapchat
• TV Advertising

How is the NFL dominating playoff advertising? We compared the National Football League's 2017-2018 advertising revenue, renewal rate, and top companies and product categories to that of other US sports like the NBA, MLB, and NHL. Find out the results here!

• Advertising Trends
• Emerging Media
• Mobile Advertising
• Snapchat
• Social Media

Do you want to know the latest ad buying trends? How about the top advertisers and product categories advertising with mobile? Where does Snapchat ad revenue come from? Find out now. All these answers are just one click away!

• Advertising Mergers and Acquisitions
• Advertising Trends
• Media Companies

How many mergers and acquisitions were completed in the last few years? What were the most notable deals of 2018? Will strong merger and acquisition activity continue in the future? MediaRadar has the answers to all of your questions!

• Advertising Trends
• Integrated Advertising
• TV Advertising

Overall, the NBA does well in attracting more advertisers than any other US sports playoffs (and new ones at that) and in retaining the majority of them, in part because of the league's association with fashion as well as integrated advertising like jersey patch ads. Find out about integrated advertising, who the new NBA playoffs advertisers are and how many, the top 3 product categories spending during the 2018 NBA playoffs, the playoffs' retention rates, and more!

• TV Advertising

Did you miss the Golden Globes this year or simply want a recap? If so, look no further! We’ve got the rundown on all the epoch-making award moments, captivating TV ads, and buzzing publicity stunts!

• Advertising Trends
• Amazon
• Consumer Advertising
• Programmatic Advertising

These 2019 media predictions surrounding Amazon advertising come from Todd Krizelman, CEO and Co-Founder of MediaRadar.

• Native Advertising

There's a list of difficulties for advertisers surrounding sponsored content that could be the reason for native's stagnation. Since there are more benefits of sponsored content, however, the format will most likely live on. Advertisers aren’t ready to give it up just yet. Here are both the 7 pros and cons of sponsored content:

• Advertising Trends

We know that it's already December 26th, but MediaRadar didn't want Christmas to end ... so, we're keeping the merriment alive for just one more day! Up until now, we've featured eleven separate industries in our blog series. In our finale, however, we're taking a unique approach. Instead of the original "Partridge in a Pear Tree," we're sending you "1 Partner for your Sales Team," also known as MediaRadar! In sales, build lasting business relationships is vital. Your relationship with MediaRadar may just be one of the most important ones to nurture. Don't fret, we don't want to marry you, we just want to partner with you in ad sales.