The Impact of the FTC’s Guidelines for Native Ads
In December of 2015, the FTC announced a set of rules for publishers to help standardize native advertising and prevent consumers from being misled.
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5 Fundamental Ways to Increase Your Ad Sales
In an ever-evolving digital media landscape, how can ad sales teams adapt to be successful? Here are MediaRadar's top five solutions to focus on upsell opportunities, build relationships and test out new digital ad formats like native.
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Hot Trends in Mobile Ad Sales
Did you know Americans are spending more than 3 hours each day using their mobile devices?
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Mobile Cross-Screen Ad Placement Trends from Late Summer 2015
There are 10,137 total Mobile advertisers in Q3 of 2015, alone. MediaRadar was able to make observations, uncover trends and dig into how advertisers really buy by looking into Mobile expansions from late summer.
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Auto Companies Increased Their Online Advertising Activities, Increasing Unit Sales, Particularly Light Trucks
There was a significant increase in online advertising activities from six leading auto companies this past summer: Ford, General Motors, Fiat Chrysler Automobiles, Nissan Motor, Honda, and lastly Toyota. This rising trend for greater online advertising presence in turn, influenced unit sales across the board.
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Native Advertising Index – February 2015
Technology Brands Lead Native Advertising, According To MediaRadar’s Latest Native Advertising Index
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MediaRadar Native Advertising Index
Native Advertising Has Increased 122% Between May and October Of This Year, According To MediaRadar’s Latest Native Advertising Index
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MediaRadar Online Video Advertising Index, October 2014
As online video consumption continues to skyrocket, online video advertising continues to be a rapidly growing online ad format, according to MediaRadar’s latest Online Video Advertising Index.
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Little Overlap Between Print and Online Advertisers in Consumer Magazines
The explosion of digital content consumption in the last decade has created many successful digital-only publications and turned traditional magazines into multi-platform media brands. Perhaps surprisingly, there is still little advertiser overlap and integrated ad sales between these brands’ print and online platform. While there is some overlap, online advertisers and print advertisers are two discrete groups of advertisers.
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Advertisers Continue to Move Into Print
With all of the discussions within the publishing and advertising industries about marketers increasingly adding budget into digital advertising, the state of print advertising is often overlooked. Even with the quickly growing size of the online advertising market, brands are continuing to enter into the print advertising market. In fact, the number of brands advertising in print magazines is increasing.
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